Do you want to beat all your competitors on Google? You need SaaS SEO services to improve your online visibility, boost your organic traffic, get more qualified leads and convert them into customers.
However, outranking your competitors is not easy. You need a proven strategy that’s perfect for your specific business. SaaS SEO is a long-term commitment.
If you’re going to implement it, you need effective SaaS SEO strategies customized for your business.
Fortunately, you can hire a SaaS SEO consultant to develop your entire SEO strategy and help you maximize your SEO results.
How To Choose the Best SaaS SEO Consultant for Your Business?
There are many factors to consider when looking for SaaS SEO services that will help you rank your website. Many SEO service providers offer several ways to improve your ranking.
However, you need to find the ones that are profitable to your bottom line.
If you want to implement the best practices, here’s what you should pay attention to when looking for SaaS SEO services.
Detailed SaaS SEO Strategy Development
Before hiring a SaaS SEO consultant, make an introduction call to help you gauge whether the person you’re talking to is an expert. If you don’t understand SEO, how do you do that?
The consultant should help you understand the process by using result-oriented language. If you feel you’re talking to a robot who only knows how to recite a script, then he’s not the right person for you.
However, if the consultant creates a detailed SaaS SEO strategy and explains it to you well on the call, know you’re speaking with a professional.
Monthly Content Calendar and Scheduling
A content calendar will prevent you from getting lost in the tons of content you’re about to create and optimize. The first thing you need to do is to agree on a SaaS content marketing strategy with your consultant.
I’m talking about 2-4 blog posts per week.
You need to hire a SaaS SEO consultant because one mistake in this entire process can delay results. However, there are various software that can help with this.
Ask your consultant which software they use. Generally, the tools are easy to use, especially if you allow a professional consultant to manage the process for you.
Clear Expectations From Both Sides
It’s unrealistic to expect your posts to start ranking within the first week for competitive keywords. Sometimes it takes several months to get the results you’re anticipating.
So, conducting in-depth SaaS keyword research is essential to getting the right traffic with few posts. If your project’s initial goal is to get sales, go for buying keywords.
However, you shouldn’t only rely on these keywords because they’re targeted by everyone. You also need to focus on informational and navigational keywords.
Remember if you rank for more posts, your domain rating will get better, which will make ranking for future posts easy.
That’s why it’s essential to allow your consultant to conduct thorough keyword research and then analyze your market and niche.
Thereafter, ask them what you can expect and which keywords you can rank for immediately. Also, ask your consultant how long it will take you to rank for the competitive keywords.
The consultant shouldn’t give you vague answers, you should feel they know what they’re doing. If you’re satisfied with the answers, draft a long-term contract that will be beneficial to both sides.
A professional SaaS SEO consultant should use the most up-to-date SEO software to rank your blog posts on Google’s first page. If the consultant doesn’t use tools, look elsewhere.
What Are the Different Types of SaaS SEO Services?
Now that you know what to check when looking for professional SaaS SEO consulting services, it’s important to know the different ways your consultant can rank your content.
Note that Search Engine Optimization is not about choosing keywords and writing posts. There are many factors that determine whether your posts get ranked.
So, before you start, clarify what you need help with. An easy way is to identify the part of your business that brings more sales. Here are the different ways SEO consulting services can help your business.
If your site brings in more sales, it is the best place to send your customers to. So, begin writing more posts that are relevant to your services and products. Some examples to start with include:
- Top 3, 5, 10 etc lists of services, products, companies and software in your niche
- Tutorials for beginners (people that have never used your products)
- Product reviews in your niche, and then link your products
- Step-by-step guides to help your reader
All these posts will get relevant traffic you can direct to your services and products.
SaaS Conversion Funnel Optimization
Nowadays, more businesses are moving from websites to funnels. This means you have single pages interconnected through several links and buttons.
Generally, businesses that run sales funnels rely on paid ads to get targeted traffic. Although this is a good strategy, it’s not the best way if you’re thinking about long-term scaling.
If you begin ranking your SaaS conversion funnel pages with paid ads, you’ll spend a lot of money because you need to run several ad campaigns and split tests to identify your target market.
That’s why you should look for SaaS SEO consulting services to help you scale optimally and enjoy free consistent organic traffic, especially if you’re using several sales funnel in your business.
Maclean is a SaaS Copywriter & SaaS SEO Consultant with over 7 years of experience in the industry. She’s also the founder of SaaS Thrive, a blog focused on helping SaaS startups and large enterprises improve their search visibility and grow their organic traffic plus ROI. Connect with her on Facebook and Linkedin